25 Mar Social Zynger
Post from Zynger Event Designs’ May 2013 Newsletter:
We’re social creatures here at Zynger Event Designs, which is why we love any opportunity to incorporate social media into our event planning and management. As crucial as lighting and sound, social media has become another amazyng aspect of the planning process. In the past year, the Zynger team has brought social media out of your handheld devices and onto the dance floor, conference room and fundraising event. Check out some ideas and suggestions for blending social media with your social gatherings.
With new and exciting social media platforms in constant development, Facebook might look like a thing of the past. However, with over 1 billion users, Facebook is still very much here and now. In event development and follow through, Facebook is a fantastic way to engage your potential guests early on and to follow up post event. Creating Facebook event invites for smaller events is not only an effective way to tally RSVP’s, present event updates, and reach out to new demographics, but it creates the perfect opportunity to follow up after the event and gather critical feedback. Facebook also helps eliminate the wait when it comes to things like Photo booths and video interviews. At the Aspen Challenge, an educational summit held at the California Science Center, Guests were able to immediately access Facebook and view their photo booth snapshots in front of the Endeavour Space Shuttle. Event pages are a great way for guests to get involved with the planning process by posting materials that could be used during the event or uploading additional photos after the event.
The heart and soul of any event really does exist in 140 characters or less. Twitter is a fantastic event management tool to create structure and organization within a large crowd of people at any successful event. At Zynger Event Designs, we love the #hashtag and take full advantage of its yielding potential. Many events are filled with lighting, sound, speakers, presentations and multiple rooms full of engaging activities, making it almost impossible to take everything in at once. However, a simple event #hashtag, promoted before and during the event, can allow guests to tweet questions for speakers, comment on presentations, or simply track down a friend for a cocktail. During OUTFest 2012, guests were able to tweet birthday wishes to the iconic festival and share thoughts about the event as it was happening. Large screens and projectors throughout an event can share guest feedback, punctuate key speaker notes and connect friends in a room full of people. Twitter is a great way to give people who cannot attend an event the opportunity to follow certain speakers and performers, as well as ask questions and stay involved.
Instagram gets a bit of a bad rap in the professional world (We’ve all seen one too many shots of what our friends are eating for lunch) but with the same structure as Twitter, it can be an effective event management and production tool. Instagram is a fun way to engage a crowd by encouraging people to take their own event photos and share their experience. As with twitter, an event #hashtag can be created which allows everyone’s pictures to be associated with a specific event and viewed immediately. Guests can also have the opportunity to participate in photo contests that can be projected throughout the event in real time. Winners can be selected and prizes can be awarded, plus anyone who was unable to attend can still see what’s happening as it’s happening.
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